1. Be direct

People can appreciate a good upfront sale! Ultimately, when we are clear about our intentions, whoever we’re reaching out to can respect that!

Before I learned to qualify leads, I reached out to people that were my dad’s friends on FB! � Awkward!

Haha, except it wasn’t! I said, “Hey! This is Katie, Chad Johnson’s daughter! I know we haven’t talked in years, but I recently started a business selling whole food supplements with a 60 year old beyond organic company. I’d I shot you a 20 minute video explaining why I love them, would you be interested in watching it?

And I NEVER received a negative response! People either said, “sure, send it over!” Or “no thanks, but that was thoughtful of you to reach out! I hope you do well!”

We all appreciate an honest offer…not a slippery confusing message where they aren’t sure if you want to be their best friend or take their money while they aren’t looking. �

2. ALWAYS end with a question. In person or online.

If you don’t, you lost control of the conversation, and now it’s annoying when you follow up. If you finished with a question and they got busy and didn’t reply however, (which, let’s be honest, is most of us) it’s perfectly natural, and helpful when you check back in!